Great concepts and solutions come from little-known facts. My process involves exploring and researching all the details to find facts, turning obscure information into unexpected design solutions.
For this project I had to develop a fully intergrated message for a famous director and extend it across multiple media. I had to research, design and deliver design briefs, identity system, poster, catalog, and packaging. I had to develop a personal production schedule and establish individual milestones over the span of a complex project.
This project pushed me as a designer to complete several projects in a short amount of time proving I can complete a huge project in the time that I was given. For this project I used Alftred Hitchcock and created a whole system for a film festival.
For this project I had to conduct appropriate research that identifies specific opportunities that can be used in multiple design platforms. Use a design process that can address complex design problems and solve problems in conctext with appropriate content.
This project forced me to show strong sensitivity to typography, demonstrated knowledge of visual language, and solid craftsmanship skills that made me produce a well-crafted and professional body of work. I had to create a short film festival identity for the Rocky Horror Picture Show that could relate to today’s world.
For this project I had conduct research to chart the history and mission of the dead brand — and discover a new way to brand it. Along with this I had to Demonstrate a design process capable of developing brand guidelines, appropriate visual solutions and new branding opportunities.
I had to learn to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. I took a brand that died a long time ago which was Studio 54 and gave it a modern look that could relaunch the brand today.
For this project I had to utilize and evaluate normative and expressive typographic principles in designing for static and dynamic media. Analyze the role of typography in communication, including the interrelationship of its past, present and future.
I had to use cutting-edge typgographic communications to develop and refine a variety of challenging projects for both screen and print. I decided for my book to use the top thirty inventions of all time according to my research and present in one engaging book.
For this project I had sucessfully combine typefaces to create a series of books from already known books. I had to use proper typogrpahic solutions and apply critical skills to this project.
I had to create on cohesive system across three book covers that properly showed the used of my design skills. For this project I used 300 by Fran Miller, Misery by Stephen King, and Psycho by Robert Block. The books had to look as if hey were meant to be in a series created by one designer.
For this project I had sucessfully incorporates more advanced issues such as organization, hierarchy, layout and grid systems. I had to investigate ways to communicate content and meaning of text.
I had to create typographic distinctions and hierarchy (such as headlines, subheads, text, captions) based on a book created from Ansel Adams. This book show my ability to create a large format book using a common grid along with successfully combining typefaces.
For this project I used an understanding of how typography is derived from written language and Explore the intent and alternative applications of typography by gaining an inherent understanding of classical and theoretical discussions of written language.
This book hit home to me as I do myself suffer from severe anxiety and went a ten year period of never leaving the house. The whole book was designed with pictures I took from only inside my room. Most of the type used in the book was my hand writing.
For this project I had to apply typesetting skills to practical applications in a book along with researching and abtaining the best practice typographic solutions for the project. This project required me to incorporates more advanced issues such as organization, hierarchy, layout and grid systems.
This book was honestly the first book I ever designed not only in my degree but ever. I had to use what was learned in my typography classes to apply to this book along with an understanding of grids and text placement. I was also able to display my skills to properly use hierachy in a big project.
This project was a three class project to create my MFA final thesis. The first class required me to build the framework for the thesis project, working on a proposal that had to be approved by the board to continue the project. The second class had me focusing on my final visual system along with creating prototypes of my deliverables following a very detailed timeline. The last class had me finishing up deliverables along with any touchup that was needed to previous designs, also a thesis process book and movie to present to the board.
In the year 2045 scientist succeed in making humans immortal by developing autonomous life-support systems, which can upload the human brain to a robot, “avatar body”. As the price of this technology is estimated to be the same as a nice sports car, the audience is broad.
Potential customers are affluent, early adopters of technology, 30-70, who are interested in living forever. Many of these people live in Asia and South America. In the San Francisco Bay Area a new tech company called Singularity is formed. Singularity sells the technology to save the minds of people whose bodies are worn out.
Now it just needs a campaign to get the message out to the world. “Singularity” is a thesis project demonstrating how design can shape and sell society- transforming technologies, like those already in development, which may one day be able to extend the human lifespan indefinitely.